TYPE: TV PILOT / PITCH
TITLE: CHARLES ATLAS PROJECT
DATE: Saturday, Sept. 27th Rain Date of Sept. 28th NOTE CHANGE IN DATE
TIME: 4 Hours
LOCATION: CONEY ISLAND, NYC
COMPENSATION: One day professional consultation with a physical fitness expert,
nutritionist and life coach.
USAGE: IN HOUSE ONLY AND AS A PILOT-PITCH TAPE
ROLE: MEN/ 18-45/ Any Ethnicity/ SKINNY PHYSIQUE A MUST!
Tired of having sand kicked in your face? Had enough of getting pushed around?
Have you always wondered what it was like to be self assertive and confident?
We're looking for a few skinny guys who are ready for a complete transformation!
Become the man you've always wanted to be without weights! Join us for the pilot
pitch, which is being produced in association with Charles Atlas Ltd.
Our program isn't just about a healthy body, but an entire healthy
lifestyle where body and mind are working together to bring out the
best in an individual.
The Charles Atlas® "Dynamic-Tension®" course consists of isotonic,
isometric and isokentic exercises along with a healthy living section and a
nutrition section. "Isotonics" is a set of exercises in which a given resistance
is moved through a wide range of limb angles. The term is derived from the muscle
physiologist's adjective, 'isotonic', describing a contraction in which the muscle exerts a
constant force while it changes length. You could learn it's fundamenta ls and much more
if this is right for you!
Charles Atlas, Ltd. is famous for owning the most famous and recognized trademarks in
advertising history, including the "Hey Skinny®" ad and "The Insult That Made A Man Out
Of Mac®" ad. "The Insult That Made A Man Out of Mac®" ad depicts a bully kicking sand
in the face of a skinny boy named Mac at the beach. Mac then builds himself up with the
Charles Atlas® "Dynamic-Tension®"course and goes back to confront the bully on the beach.
Mac not only wins the day, but also the girl.
The Charles Atlas® advertisements have appeared for over 80 years via comic books
and pop culture magazines and now can a lso be seen on the web. Charles Atlas®
has been a perfect role model, a friend to millions and an American icon.
Join us for the day and meet with fitness experts, nutritionists,
lifestyle coaches, and much more. Interested in attending?!
Include: Name, Contact, Photos (Body Snapshots), height, weight and
story. If you have any video of yourself it will be useful.
TO: call 212-255-3029
SUBJECT: CHARLES ATLAS PROJECT & Your Name
Charles Atlas®, "Atlas®, Dynamic-Tension®, "Hey Skinny®" and "The Insult That Made A Man Out Of Mac®" are trademarks owned by Charles Atlas, Ltd. PO Box D Madison Square Station NY, NY 10159
Talk about your course experiences, ask questions of fellow Atlas Students and have fun!
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